Belinda Ma, CEO & Founder, BMA Global Services has been named the winner of a Silver Stevie® Award in the Female Entrepreneur of the Year in Asia, Australia, or New Zealand category in the 12th annual Stevie Awards for Women in Business.
The Stevie Awards for Women in Business are the world’s top honors for female entrepreneurs, executives, employees and the organizations they run.
BMA Global Services Expands in New Office as Company Continues to GrowStrategic public relations experts BMA Global Services have moved into a new office. Optimistic about future business opportunities following reorganization and international expansion, BMA moved to a new, larger office on Xinyi road in October. The team has abandoned a standard office space and […]
Outside of direct marketing, determining ROI and measurability of PR, marketing, advertising has always vexed executives and PR, marketing and ad professionals. Social media platforms add a marketing element that exec want to see tangible and measurable results from. At first glance these emerging media platforms seem to offer handy stats (likes, followers, views, etc.) […]
Integrated marketing communications (IMC) is a lifestyle. Marketers and communicators need to live and practice what they preach. The purpose of IMC is to get the company’s message consistently across communication channels. There are two paths, external and internal. A lot of marketers focus on the external portion as illustrated below: Great companies should and must have […]
A brand promise is what a company claims to be and what it pledges to deliver to its target customers and audience. When this aligns a company can build a strong brand with immense brand cachet. When the company or product doesn’t live up to the expectation or what it claims to be there is […]