- Launch official traditional Chinese Evernote website in Taiwan.
- Engage with online community to increase awareness of Evernote.
- Introduce and explain a novel solution to an unexposed market.
- Media phone briefing prior to launch to lay the foundations for a clear introduction.
- Online marketing campaign targeting influential bloggers as well as end-users.
- Launch event for tier-1 media and bloggers.
- A total of 58 clippings were collected after the launch event.
- Connections between Evernote and both prominent blogs and traditional media were established.
- The launch marked the start of an ongoing retainer agreement between BMA and Evernote that saw Evernote’s user base increase fifteen-fold over a one and an half year timeframe.