{"id":2939,"date":"2014-10-27T17:31:07","date_gmt":"2014-10-27T09:31:07","guid":{"rendered":"http:\/\/www.bmags.com\/?p=2939"},"modified":"2014-10-27T17:31:07","modified_gmt":"2014-10-27T09:31:07","slug":"hyperlapse-is-a-godsend-for-marketers-small-businesses","status":"publish","type":"post","link":"http:\/\/www.bmags.com\/?p=2939","title":{"rendered":"Hyperlapse is a Godsend for Marketers & Small Businesses"},"content":{"rendered":"

Last summer Instagram launched its first video feature; this past week Instagram launched Hyperlapse. Overall, marketers have embraced online video as a marketing tool adding it to their digital marketing toolbox. Consumers and the B2B marketplace can expect to see a lot more marketing type online videos in the years to come. Since 2011 marketers spending on digital\/online video has more than double \u2013 it\u2019s only going to continue to grow. Here\u2019s a graph from eMarketer showcasing the increase in spend.<\/p>\n

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For the most part, good and effective marketing videos are typically reserved for companies with huge marketing budgets.\u00a0<\/span>That\u2019s because good, high quality, watchable video is expensive to produce (production, editing, scripting\/storyboarding, etc.). People don\u2019t want to see long unedited shaky-hand videos, they just don\u2019t.\u00a0<\/span>Here\u2019s\u00a0<\/span>General Electric<\/span><\/a>\u00a0using the Instagram video feature to show off a water test on a jet engine.<\/span><\/p>\n

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Hyperlapse is changing that. Hyperlapse enables users to create quick videos (10-45+ seconds) with a time-lapse look; time-lapse video is usually fairly costly. This makes Hyperlapse a huge boon for small business and Mom & Pop shops. These companies and business people can now make short professional looking videos; creating watchable videos in the\u00a0<\/span>15 second online video<\/a>\u00a0sweet spot. For example, Mom & Pop restaurants can make quick cool looking \u201catmosphere\u201d videos.<\/span><\/p>\n

Here\u2019s is a look at an Instagram Hyperlapse video.\u00a0http:\/\/youtu.be\/7lTxRR38tbY?list=PLSKUhDnoJjYmGeQ1iy3tNC3j72ft5YZzJ<\/a><\/span><\/p>\n

This video tool is really empowering \u2013 now get ready for even more videos in your social network newsfeeds.<\/span><\/p>\n

Graph courtesy of\u00a0<\/span>eMarketer<\/a>, via\u00a0<\/span>Marketing Land<\/a>. Hyperlapse via\u00a0<\/span>Mashable<\/a>.<\/span><\/p>\n

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Last summer Instagram launched its first video feature; […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[140],"tags":[],"_links":{"self":[{"href":"http:\/\/www.bmags.com\/index.php?rest_route=\/wp\/v2\/posts\/2939"}],"collection":[{"href":"http:\/\/www.bmags.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.bmags.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.bmags.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.bmags.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2939"}],"version-history":[{"count":2,"href":"http:\/\/www.bmags.com\/index.php?rest_route=\/wp\/v2\/posts\/2939\/revisions"}],"predecessor-version":[{"id":2943,"href":"http:\/\/www.bmags.com\/index.php?rest_route=\/wp\/v2\/posts\/2939\/revisions\/2943"}],"wp:attachment":[{"href":"http:\/\/www.bmags.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.bmags.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2939"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.bmags.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}