{"id":2817,"date":"2014-09-04T11:48:14","date_gmt":"2014-09-04T03:48:14","guid":{"rendered":"http:\/\/wp.bmags.com\/?p=2817"},"modified":"2014-09-17T14:44:10","modified_gmt":"2014-09-17T06:44:10","slug":"when-marketing-goes-wrong","status":"publish","type":"post","link":"http:\/\/www.bmags.com\/?p=2817","title":{"rendered":"When marketing goes wrong&#8230;"},"content":{"rendered":"<p>We often find that tying into recent events is a great way to increase brand awareness and help our clients show a better level of connectedness. Unfortunately, this can be a two edged sword, and whoever said there is no such thing as bad publicity was painfully wrong. Following the tragic loss of life associated with flights\u00a0MH370 and MH17, Malaysia Airlines made the unfortunate decision to launch a campaign based around the bucket-list concept &#8211; things to do before you die. Unsurprisingly, this has not gone down well:\u00a0<a title=\"Malaysia Airlines mocked for bucket-list challenge\" href=\"http:\/\/www.theage.com.au\/travel\/travel-incidents\/malaysia-airlines-mocked-for-bucketlist-challenge-20140903-10bz1p.html\" target=\"_blank\">Malaysia Airlines mocked for bucket-list challenge<\/a><\/p>\n<p>BMA would like to extend our condolences to all of those who lost loved ones in these awful events.<\/p>\n<div id=\"themify_builder_content-2817\" data-postid=\"2817\" class=\"themify_builder_content themify_builder_content-2817 themify_builder themify_builder_front\">\n\n\t<\/div>\n<!-- \/themify_builder_content -->","protected":false},"excerpt":{"rendered":"<p>We often find that tying into recent events is a great  [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[140],"tags":[],"_links":{"self":[{"href":"http:\/\/www.bmags.com\/index.php?rest_route=\/wp\/v2\/posts\/2817"}],"collection":[{"href":"http:\/\/www.bmags.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.bmags.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.bmags.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.bmags.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2817"}],"version-history":[{"count":1,"href":"http:\/\/www.bmags.com\/index.php?rest_route=\/wp\/v2\/posts\/2817\/revisions"}],"predecessor-version":[{"id":2819,"href":"http:\/\/www.bmags.com\/index.php?rest_route=\/wp\/v2\/posts\/2817\/revisions\/2819"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.bmags.com\/index.php?rest_route=\/wp\/v2\/media\/2867"}],"wp:attachment":[{"href":"http:\/\/www.bmags.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.bmags.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2817"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.bmags.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}